Privacy Policy

Hudson Truck Driving School

Website Privacy Notice

Last Updated: March 5, 2026

At Hudson Truck Driving School (“Hudson,” “we,” “us,” and “our”), we commit to integrity, mutual respect, and protecting each person’s privacy. This Privacy Notice (“Notice”) describes how we collect, use, protect, and disclose personal information obtained through https://hudsontruckdrivingschool.com/ (“Site”) and other channels.

Scope of this Policy

We use the term “personal information” to describe information that can reasonably be associated with you and can be used to identify you. Personal information does not include information that has been deidentified or aggregated.

This Notice explains how personal information we collect from you will be used by us or on our behalf. We encourage you to read this Notice carefully as it contains important information about:

  • What information we, or our third party service providers, may collect about you;
  • How we will use the information we collect about you;
  • Whether we will disclose your details to anyone else; and
  • Your choices and rights regarding the personal information you have provided to us.

This Notice explains how we collect, use, disclose, and protect personal information in connection with the Site. By using the Site, you acknowledge that we will process personal information as described in this Notice. If you do not agree, please do not use the Site.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
For details about your rights related to our collection and use of your data, navigate to the “Your Privacy Rights” section below.

 

1. HOW WE COLLECT PERSONAL INFORMATION

We collect and receive personal information through the following methods:

  • Personal information you provide to us. You may give us your personal information directly, for example, when you contact us with inquiries, complete forms on our Site, subscribe to receive our marketing communications or provide feedback to us.
  • Personal information we collect automatically, including through cookies and other similar technologies. When you access and use our Site, we may collect Technical Data and Usage Data automatically, including through our use of cookies and other similar technologies.
  • Personal information we obtain from third parties. We may obtain personal information from third parties. Such third parties may include event suppliers and organizations we work with, analytics providers, data suppliers, third-party directories and third parties that provide technical services to us so that we can provide our Site. They may also include social networks and other technology providers (for instances, when you click on one of our Facebook or Google ads). We may also receive lead information from marketing partners, lead generators, and advertising platforms. Lead sourcing is generally intended to be relevant to the location of the school you contacted, but leads may sometimes include individuals from other states.
  • Personal data that is publicly available. We may collect personal data that is available from public sources or that you or a third party may otherwise publish (for example on websites, posts on social media platforms, or speeches at events).

 

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT 

  • Identity Data. Name (first, middle, and last); and title, username and password (as it relates to persons with access to our Student Portal).
  • Contact Data. Email address; telephone number; and postal/delivery address.
  • Communications Data includes correspondence or messages (including forms or emails), the nature of your inquiry and other personal information which you choose to provide to us through these sources.
  • Usage Data. Data observed or collected in relation to browsing activity on our Site and interaction with our emails. This may include information about pageviews and events on our Site; information about the webpage or other source that users were previously on before reaching our Site; or information about when a browsing session started and ended.
  • Technical Data. IP address; details of the website that you are viewing, such as full web page URL; browser type, device type and operating system and any other information available to us about the device you are using; location information derived from IP address (generally approximate, such as city/region), and any other data collected for technical diagnostics purposes), and any relevant unique identifiers assigned to a device or browser (including cookie identifiers).
  • Marketing Data. Marketing preferences; and service communication preferences.
  • Advertising Partner Data. Information we receive from advertising or analytics partners about interactions with our ads or visits to our Site (for example, ad click or conversion information and related identifiers).
  • Sensitive identifiers and health information. If you apply for or enroll in our program, we may collect sensitive personal information, including Social Security number and driver’s license number, and—for applicants only—medical information and drug/alcohol testing information (including results). We use this information only as needed to verify identity; administer enrollment or applicant screening; comply with applicable legal, safety, and regulatory requirements; and complete related documentation (and certain forms may also include your Social Security number). We do not use this information for unrelated purposes.

 

3. HOW WE MAY USE YOUR INFORMATION

We may collect, use, and otherwise process personal information for the following purposes:

  • Services and Support. To enable our Site, communicate with you through the Site, provide troubleshooting, technical support, and for similar support purposes, respond to your inquiries, and otherwise fulfill your requests.
  • Analytics and Improvement. To better understand how users access and use the Site, and for other research and analytical purposes, such as to evaluate, develop, and improve our Site, educational resources and business operations, and for internal quality control and training purposes.
  • To respond to your questions, send you requested materials and newsletters, as well as information and materials regarding our program offerings. We may also use this information to send administrative information to you, for example, information regarding our offerings and changes to our terms and policies.
  • Marketing and Advertising. For marketing, advertising, and promotional purposes. For example, to send you promotional information about our program offerings, including information about new offerings, as well any other information that you sign up to receive. We may use cookies and similar technologies to understand the effectiveness of our advertising and, where permitted, to show ads that are more relevant to you. Where required by law, we will offer a way to opt out of targeted advertising.
  • Research and Surveys. To administer surveys and questionnaires, such as for market research or user satisfaction purposes.
  • Security and Protection of Rights. To protect the Site and our business operations, and to protect our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.
  • Compliance and Legal Process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, to respond to a subpoena, warrant, court order, or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
  • Auditing, Reporting, and Other Internal Operations. To conduct financial, tax and accounting audits, audits and assessments of our operations, including our privacy, security and financial controls, as well as for risk and compliance purposes. We may also use personal information to maintain appropriate business records and enforce our policies and procedures.
  • General Business and Operational Support. To assess and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and to administer our business, accounting, auditing, compliance, recordkeeping, and legal functions.

 

4. DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES

We will not disclose your personal information to third parties other than as described in this Notice unless we have your permission or are required or permitted to do so by law. We may disclose such information with our affiliates as necessary to carry out the purposes for which the information was supplied or collected. Similarly, third party contractors, consultants and/or vendors engaged by us to provide services may have access to your personal information. These third parties will be subject to their own data protection requirements providing the same or greater level of security provided by us and in most instances will also have entered into a written agreement with us which addresses access to and use of your personal information.

We may disclose the personal information we collect for the purposes described above with third parties as follows:

  • We may disclose consumer lead information (e.g., identifiers, contact information, and professional or employment-related information) within our family of companies (our parent company and subsidiaries) to centrally manage marketing operations, route and respond to inquiries, administer customer relationship management, measure campaign effectiveness, and maintain suppression lists and communication preferences. Our affiliates use this information only for these limited purposes and consistent with our instructions.
  • Vendors and Services Providers. We may disclose personal information we collect to our service providers, processors, and others who perform functions on our behalf. These may include, for example, IT service providers, help desk, analytics providers, consultants, auditors, and legal counsel.
  • Compliance and Legal Obligations. We may disclose personal information to third parties to comply with our legal and compliance obligations and to respond to legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. This may include regulators, government entities, and law enforcement as required by law or legal process.
  • Security and Protection of Rights. We may disclose personal information where we believe it is necessary to protect Hudson or our program offerings, our rights and property, or the rights, property and safety of others. For example, we may disclose personal information in order to (i) prevent, detect, investigate and respond to fraud, unauthorized activities and access, illegal activities, and misuse of this Site or our offerings, (ii) situations involving potential threats to the health, safety, or legal rights of any person or third party, or (iii) enforce, and detect, investigate and take action in response to violations of our Terms of Use. We may also disclose information, including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
  • In Support of Business Transfers. If we, or our affiliates are, or may be acquired by, merged with, or invested in by another company, or if any of our assets are, or may be, transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. We may also disclose certain personal information as necessary prior to the completion of such a transaction or corporate transactions such as financings or restructurings, to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for a transaction.
  • Aggregate and Deidentified Information. Notwithstanding anything else in this Notice, we may use, disclose, and otherwise process aggregate and deidentified information related to our offerings with third parties for quality control, analytics, research, development, and other purposes.
  • Other Disclosures. We may disclose personal information in other ways not described above, but will notify you and, if necessary, obtain your consent.

 

5. YOUR PRIVACY RIGHTS 

  • Marketing choices. You can opt out of marketing emails by using the unsubscribe link in our emails.
  • Access, correction, and deletion requests. If you would like to request access to, correction of, or deletion of personal information we maintain about you, you may contact us at 715-245-5665 or info@hudsontruckdrivingschool.com. We will review and respond consistent with applicable law and our legitimate business needs (for example, to maintain required records, prevent fraud, or comply with legal obligations).
  • State law rights vary. Depending on where you live, you may have additional privacy rights (including the right to opt out of targeted advertising). We provide any required rights and disclosures based on your state of residency and how we collect/use your information.

 

6. DATA PROCESSING LOCATION

Hudson is based in the United States, and we process personal information in the United States. If you access the Site from outside the United States, your information will be processed in the United States.

 

7. HOW WE SECURE PERSONAL INFORMATION

We are committed to keeping personal information secure and we have implemented information security policies, rules and technical measures to protect personal data under our control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. In addition, our personnel and data processors (third parties that process personal data on our behalf) are obliged to respect the confidentiality of the personal information relating to users of our Site and those who purchase our Services.

 

8. HOW LONG WE KEEP PERSONAL INFORMATION

We will only keep your personal information for as long as necessary for the purposes set out in this Privacy Notice. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

If any personal information is only useful for a short period (e.g. for a specific activity, promotion or marketing campaign), we will not retain it for longer than the period for which it is used by us.

We retain sensitive personal information only for as long as reasonably necessary to fulfill the purposes described above, including to meet legal and compliance obligations, and then delete or deidentify it consistent with our retention practices.

If you have opted out of receiving marketing communications from us, we will need to retain certain personal information on a suppression list indefinitely so that we know not to send you further marketing communications in the future. However, we will not use this personal information to send you further marketing unless you subsequently opt back in to receive such marketing.

 

9. CHILDREN UNDER THE AGE OF 13

Our Site is not intended for children under 13 years of age and do not knowingly collect personal information from children under 13. No one under age 13 may provide any information to or on the Site. If you are under 13, do not use or provide any information on the Site. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us using the information in our “How to Contact Us” section in this Notice.

 

10. THIRD PARTY LINKS ON OUR SITE

This Notice also does not apply to third-party websites linked on our Site. We have no control over these third-party websites, apps or Services and this Privacy Notice does not apply to your interaction with the relevant third parties.

 

11. CHANGES TO THIS NOTICE

We may update this Notice from time to time. When we do, we will update the “Last Updated” date above and post the revised Notice on our Site.

If we make material changes to how we collect, use, or share personal information, we will provide additional notice as required by law. Where required, we will provide you a reasonable opportunity to withdraw consent for any materially different processing of personal information that we previously collected based on your consent.

 

12. HOW TO CONTACT US

If you have questions or concerns about this Notice please contact us by calling 715-245-5665 or via postal mail at:

Hudson Truck Driving School

1401 Gateway Circle
Hudson, WI 54016